What is the largest source of profit for big-business sports teams?

The largest source of profit for big-business sports teams is often derived from the use of games for the sale of various rights. This encompasses a range of income streams such as broadcasting rights, licensing deals, and media exposure. Sports teams negotiate lucrative contracts with networks for the right to air their games, which can generate substantial revenue. These broadcasting deals are pivotal as they provide consistent and predictable income, independent of ticket sales or merchandise.

Additionally, teams monetize their brand through various licensing agreements, allowing third parties to use team logos and trademarks, which further contributes to their profit margins. By leveraging the popularity of their games, teams can command higher prices for these rights. This approach reflects a broader marketing strategy that emphasizes the value of brand visibility and fan engagement, translating the excitement and reach of sports into substantial financial gain.